crafting unforgettable bridal journeys

we are sara And marybeth

Fallen In Love Bridal and Formal was founded by Sara and MaryBeth — two women who built this boutique around a simple belief: every woman deserves to feel genuinely beautiful when she finds her wedding gown, regardless of her size, shape, or age.

Between them, Sara and MaryBeth bring more than 25 years of customer service experience, including 15 years dedicated specifically to the bridal and formal industry. Their backgrounds in education, marketing, and business inform the way they approach every appointment — with patience, preparation, and a real commitment to listening.

what makes us different

Most bridal boutiques operate on a walk-in or shared-floor model. We don’t. Every bridal appointment at Fallen In Love is fully private. You and your guests get your own suite, your own stylist, and the full attention of our team for the duration of your visit. Nobody is waiting outside your suite. Nobody is watching from across the room. It’s just your experience, your way.

We are also committed to inclusive sizing. Our in-store sample collection runs from size 4 to size 28, and wedding gowns can be ordered in sizes 0 through 30. Our entire team is trained to style every body confidently, and we proudly operate as an LGBTQ+ friendly boutique where all couples and families are welcome.

The Heart Behind the Name

The name Fallen In Love isn’t just a feeling we want every bride to experience — it’s also a tribute. Each letter in Fallen In Love represents a woman in Sara and MaryBeth’s lives: their daughters, mothers, grandmothers, and great-grandmothers. Family is the foundation of this boutique, and they want every bride who walks through the door to feel like part of the Fallen In Love family from the first appointment to the final fitting.

YOU DESERVE A MEMORABLE EXPERIENCE

Located in Uptowne High Point

We are located at 1107 North Main Street in Uptowne High Point, directly across from the historic JH Adams Inn and The Elizabeth House. We serve brides from High Point, Greensboro, Winston-Salem, Burlington, Kernersville, Thomasville, Asheboro, and across the NC Piedmont Triad. Appointments are by reservation only. We are open Monday through Saturday from 10 a.m. to 6 p.m.

Need more information? Visit our frequently asked questions page or contact us.

love notes from clients

"Mary Beth and Sara made the day everything I dreamed of. They knew exactly what I was looking for and dresses were ready for me when I arrived. They were patient and kind. I can't think of better people God could have put in my path to have made my day more perfecto thankful for all these ladies!"

Keisha

"Whether it be a prom dress, wedding dress, mother of the bride..etc. I loved my appointments with Mary Beth, I highly recommend her! MaryBeth greeted me with a smile and walked me through absolutely everything. She had several dresses already picked out for me (one of which I came home with. She helped me find the dress that matched my vision!"

bIANCA.

"I was treated like absolute royalty my entire visit. Being a plus size bride I am always scared to go into bridal shops and not feel comfortable. But with Sara I never once felt like I didn’t get the same options or service the “skinny” girls have if anything they said they would love to customize anything I wanted. Overall would 100% recommend."

Natahsa.