Wedding Dresses in High Point, NC

Gowns pictured may be available in different colors and may currently be out of stock. Contact store with specific requests.

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Proud to carry the following BRidal brands: 

The word "SINCERITY" in a dark gray serif font.
"lillian west" in cursive text, a light reddish-brown color, on a white background.
Stella York logo in elegant script.
ESSENSE of AUSTRALIA logo in black script.

Find Your Wedding Dress in High Point, NC

Fallen In Love Bridal and Formal carries a carefully curated collection of wedding gowns from some of the most respected names in bridal fashion. Our collection is selected with real brides in mind — a range of silhouettes, price points, and styles that ensures every bride can find something that genuinely feels like hers.


Wedding wedding gowns are priced from $1,000 to $3,000. Our off-the-rack collection features wedding gowns at discounted prices starting at $800 — a great option for brides with shorter timelines or more flexible budgets. In-store samples are available to try in sizes 4 through 28, with ordering available in sizes 0 through 30.

Essense of Australia

Designed for the modern bride who wants timeless elegance with a fashion-forward touch, Essense of Australia wedding dresses are known for their exceptional craftsmanship, flattering silhouettes, and stunning details. From romantic lace and intricate beading to luxurious fabrics and dramatic trains, each gown is thoughtfully designed to make every bride feel confident and beautiful. Whether you're dreaming of a classic ballgown, a sleek fitted silhouette, or a modern A-line design, Essense of Australia offers a wide range of styles to suit every bridal vision.

Sincerity Bridal

Sincerity Bridal is beloved for accessible luxury — beautifully crafted wedding gowns at price points that make a high-quality bridal experience achievable for more brides. The Sincerity collection is especially strong in A-line and fit-and-flare styles, with thoughtful construction and flattering cuts across all sizes.

Lillian West

Lillian West brings a relaxed, bohemian sensibility to bridal fashion without sacrificing elegance. The collection is rooted in natural fabrics, flowing silhouettes, and soft, organic details — ideal for garden weddings, outdoor ceremonies, and brides who want a look that feels effortless and romantic.

 Stella York

Stella York is a favorite for brides who want style and quality without an inflated price tag. Known for its wide range of silhouettes and inclusive sizing, Stella York offers everything from traditional ballgowns to chic sheath styles — all beautifully made and designed to be tried on and loved from the very first appointment.

 Adore by Justin Alexander

Adore by Justin Alexander delivers timeless elegance with a contemporary edge. The collection is rooted in clean lines and sophisticated fabric choices, with a focus on silhouettes that feel polished and intentional. It’s a strong fit for brides who want a wedding gown that feels modern but never trendy.

 Sweetheart Gowns

Sweetheart Gowns is known for its romantic, feminine aesthetic and beautifully structured silhouettes. With a focus on brides who want their wedding gown to feel as special as the day itself, Sweetheart offers a range of classic and contemporary styles that are consistently praised for their quality and craftsmanship.

How to Find Your Dress

Every wedding gown purchase at Fallen In Love begins with a private bridal appointment. Our stylists will review your inspiration, ask about your wedding aesthetic, and pull a curated selection tailored to your taste, body, and budget. We recommend booking your appointment 9 to 12 months before your wedding date to allow time for ordering and alterations. If your timeline is shorter, ask about our off-the-rack collection.